The environmental performance and financial results of food industry businesses
Deák, Zsuzsanna – Hajdu, Istvánné
Keywords: environmental, food industry, media
The purpose of our research was to assess whether the environmental performance of businesses affects their financial performance, and if yes, to what extent. What role do media play, and how has the perception of green efforts made by businesses changed in recent times?
It was concluded that companies whose environmental performance was judged to be better by media and the investors had higher ROE indicators than companies whose performance was perceived to be less positive.
In the Hungarian society, sensitivity to non-materialistic values is low, and environmental awareness is poor. The effect of media on environmental concepts, which are at the lower end of the range of values recognised by the society, is limited, as they represent little advertising value. This tendency, however, is slowly changing.