Experience of the coordination of fruit and vegetable production and marketing in Hungary

Tenk, Antal – Kalmárné Hollósi, Erika – Káldi, Judit

In order to meet the requirements to the quality and quantity of horticultural products, both production and marketing must be timed accurately and continually, and a high organisational level of the producers and their groups is required as well. Economic cooperation in the fresh fruit and vegetable product channel is imperative for the efforts to reveal the reserves of efficiency, the security of the producers and the market, and the reduction of both costs and risks. A close and coordinated collaboration of the market operators is needed in both raw material production and marketing. The successful operation of the Hungarian Producers’ Organisations is hindered by the lack of self-organisation and capital, in consequence of which the possibility to ensure appropriate product manipulation conditions is also limited.

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